Google - Know What Your Data Knows
Broadcast video campaign with Cloneless Media
Dynamic Video DevelopmentGoogle Cloud Article
To show the power of Google Cloud, our ambitious idea was to do real-time product demos, using Google Cloud technology, during the Final Four and Championship games. We did this by creating live spots that used artificial intelligence to predict key boxscore stats in the games. The Cloneless platform powered the predictive TV spot workflow, which allowed Google Cloud to determine a prediction, create a broadcast quality TV spot, and traffic it to the network, and be on-air in under 10 minutes.