Old Navy - Snap Appy

iOS app with CP+B


Case Study Video (Vimeo)

Instead of reimagining their logo, we gave it a new purpose. It's called Snap Appy: the first-of-its-kind app that turns any Old Navy logo into a surprise. Just snap a logo anywhere and get deals, style tips, games, and other smile-inducing surprises. People began to see the logo as something to look for. And they found it, snapping over a million logos since November 2011. With that many surprises, the Old Navy logo may never be looked at the same way again.