Nike - Trial Zone

Interactive Game Platform with AKQA Portland

Platform Design and Development

Nike pro athletes have access to unparalleled training, performance assessment and product innovation. While consumers trying on shoes in-store are limited to just a few feet to jump in place. Nike wanted to solve that pain point for every consumer by changing the way trialing is done, and created the store of the future in the process. Objective: Use every bit of data we know about a consumer to treat them like a pro athlete and ensure 100% confidence in the perfect footwear before purchase.